Following the launch of the ballers bible ‘Sole
Provider - 30 Years of Nike Basketball’, Nike is bringing
the book to life in London this May at the Sole Provider experience.
the exhibition from the buzz of Brick Lane you walk through the
sneaker that kick started the Nike Basketball phenomenon, The
Blazer. Before the main exhibition space, author Scoop
Jackson gives an emotive introduction to the book
that sets the tone for all that will follow. Walking into the
main arena you are met with a floor graphic that runs the length
of the space. It charts the evolution of Nike Basketball and the
iconic names of the sneakers themselves.
this timeline key moments in Nike’s hoop history are brought
to life. The story starts at the beginning with the Blazer, sitting
proudly like a funk classic in an ice cold den of cool; The seminal
Air Force One floats effortlessly; A gang of Dunks blaze a multi-colour
trail through a collegiate map of America; We find ‘bugged
out’ foamposites literally crawling with culture while some
sexy prototype Shox spring out of floor.
Nike Sole Provider Gallery (click on images to enlarge)
you just came down to battle then you won’t go home unscathed.
The main arena space is equipped for head to head, king of the
court, confrontation. Two hoops are set into a caged court area
allowing one-on-one battling to be an integral part of the sole
to the battlegrounds are trophy cabinets displaying the sneaker
silverware of a thirty year season. One-off classics, design collaborations
and ephemera from the Nike archives fill a lock and key cabinet.
to the space and in many ways the whole story being told is the
man himself, Michael Jordan. His iconic ‘wings’ poster
stands guard over all 18 of his signature shoes. His story is
told in full charting his rise from a rookie with it all to prove,
to the near deity that he has became.
addition to the live content there is a delve into the archives
of Nike Basketball advertising (both print and TV), a feature
on the changing face of apparel, Basketball inspired art and an
immense installation that lays out every basketball sneaker that
Nike have ever produced, ouch.
Provider - 30 years of Nike Basketball
London, 3rd - 17th May 2003
Atlantis Gallery, Brick Lane, London, E1
further information about the exhibition times, facilities and
activities go to www.sole-provider.co.uk
» 04 Apr: Nike
announce search for champion Freestyler
» 02 Apr: Nike
release Air Flight Lite
» 21 Mar: Nike
launch Shox VCII shoe