 |
||
 |
adidas
unveil next generation a³ shoe 1 March 2003 London, England |
|
|
Until now, most shoe technologies have been one-dimensional, offering only one benefit. They were encased in a block of foam, meaning they could not function independently, with specialization for specific functions. But a³ is different; its construction allows each piece to be tuned to a particular need. This allows a³ to offer three important benefits: It Cushions, Guides and Drives for optimal performance. Five years of research and testing went into developing a³, and it is now available for the specific needs of athletes in different sports. Basketball
players need their footwear to help them when they are jumping,
cutting, or running on the court. Footwear needs to retain natural
propulsion forces while providing a stable platform for transition
and minimizing the pressures felt by the foot during toe-off.
|
||
